March 31, 2004
CED Magazine
by Jeff Baumgartner

Cox Business (CBS) hopes a new, integrated marketing campaign will show the working world that it means serious business.

The campaign, dubbed "Think Bigger," will run print ads in 23 markets in newspapers, business journals and national publications, including BusinessWeek, Forbes, Time, Fortune and Fast Company. Campaign tactics will also include radio and television spots in select markets. Cox did not say how much it will spend on the marketing campaign, which targets enterprise and Fortune 500 companies.

"Moving forward, the enterprise segment will continue to provide great growth opportunity for Cox," said CBS Vice President Bill Stemper, in a release.

CBS, which got off the ground in 1998, hopes the campaign will boost its already strong momentum. The unit generated north of $287 million last year, up 25 percent from 2002. CBS provides data, voice and transport services to more than 100,000 customers today, including Boeing Corp., Chesapeake Energy, and MGM Mirage Resorts, among others, the company said.

In one print ad, CBS attempts to drive home the message that businesses require "more than a communications provider. It calls for a communications partner."