Cox Wants to Get 'Bigger'

March 29, 2004
Multichannel News

Cox Business launched its "Think Bigger" integrated marketing campaign Monday.

Cox Communications Inc.'s commercial-broadband and telecommunications division said the purpose of Think Bigger is "to inform and drive demand among enterprise and Fortune 500 companies for Cox's business-class telecommunications services for high-speed Internet, voice, transport and video."

The campaign will appear in newspaper, business-journal and national-publication print ads-such as BusinessWeek, Forbes, Time, Fortune and Fast Company-in 23 markets. Think Bigger will also secure radio and television spots in select markets.

Cox Business currently provides data, voice and transport services to more than 100,000 customer